Art Direction
Task
Creating a brand repositioning for Barclays Germany to be more appealing to younger audiences
and engage people to spend.
Challenge
A financial crisis in Europe during the time of the campaign made it hard to engage people to
spend while staying responsible.
Solution
Instead of buying luxury goods, we engage our audience to invest in themselves. There are
certain occasions where quick action is needed and we established Barclays as the reliable go-to
solution for those moments.
Task
Redesigning digital Applications for Pfizer products Eliquis and Sutent.
Challenge
Creating a new look while maintaining brand recognizability and improving the UI for more
coherent navigation.
Solution
Redesigning the Applications, we implemented visually themed chapters, using icons and
illustrations as well as sidebar Elements for easy navigation.
A new face for debt collection
Task
Creating the corporate design for the receeve debt collection platform.
Challenge
Visually representing the vision of the founders for their platform, adapting it consistently
across all marketing channels and creating visual guidelines for people to follow.
Solution
The two layers of the platform are represented as hexagonal elements in the logo and woven in
all company communications as graphic elements.
Task
To create an informative campaign displayed at an Expo for a groundbreaking medical treatment to
prevent migraine.
Challenge
Informing doctors about the option of preventive therapy without leaning too much towards
advertising, as that is strictly prohibited.
Solution
Creating a very clear campaign with a strong emphasis on how many people are suffering from
migraine while communicating the product only on a second hierarchy level.
Task
Porsche turned 70 and launched a special edition of its iconic Panamera for the occasion. The
team’s task was to promote the launch and build anticipation towards the launch event.
Challenge
It was strictly prohibited to mention the Panamera.
Solution
To build up and create anticipation, we branded all Marketing channels with the most recognizable
assets of the car. The rear lights and a bit of a silhouette so people could speculate online about
the mysterious Porsche car related to the anniversary.
Establishing the brand in Germany
Task
Huawei, at the time a relatively unknown brand to the European market needed its identity brought
to local customers.
Challenge
Phones and elegance, isn’t that an Apple thing?
Solution
Intimacy was the keyword that also perfectly matched Huawei’s new touch sensor technology. To
create a love brand, we showed intimate actions between people and compared the product’s key
attributes to them.
Task
Convincing the Art Director to take his first and highly beloved client out of his portfolio
since he worked for them many years ago.
Challenge
Nostalgia is a hard thing to fight and change scares people.
Solution
Leave the campaigns in the portfolio. They are still worth a glimpse. In my early years, I was
responsible for Philips’ online campaigns, including various products and sub-brands.
